Creating A Standout Business Identity

Health & Community Services Workforce Council
Thursday, October 26, 2017 - 10:00am to 12:00pm
Health & Community Services Workforce Council Level 16 100 Edward Street
4 000
Chris Payne
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This event is ideal for self-employed workers looking to develop their business identity to capitalise on growing opportunities offered by the NDIS rollout.

What's it all about?

As the NDIS rolls out across Queensland, there are growing opportunities for self-employed workers to find their market. Consumers now have a choice around who they work with, so it will be those with clarity around their purpose who will stand out in this increasingly competitive space.

This workshop is ideal for anyone who wants to learn how to tailor their business identity. During this two-hour workshop, you will discover the process to create a captivating professional identity, even if you have never done promotion or branding before.

The workshop will help you identify your powerful 'why', which will inform how you present yourself. We will explore essential elements, such as target audience, purpose, digital content, brand clarity, and your unique voice.

Learning outcomes:

By the end of the workshop, you will:

  • understand the steps required to create your business identity for the NDIS space,

  • know who your ideal audience is, and

  • obtain a list of valuable resources to be able to put your learnings into action.

Presenter Bio: Marcela Ramirez

Marcela Ramirez has been working as a Content Marketer for over nine years, and worked in the community sector for over 11 years. She made the leap and started her own business in 2013, and has since delivered effective communication strategies to clients across diverse industries. She has worked with start-ups, freelancers, small and medium businesses, and a national organisation.

Marcela has a passion for providing beautiful, engaging words to her clients, and sharing the strategies she is using to grow her business with others.