Measuring your customer experience with the Net Promoter Score
Using the World’s No 1 Loyalty & Growth Discipline in the Social & Community Sector
Net Promoter Score (NPS) is not only a revolutionary customer experience measure but a discipline that is linked to organisational growth. NPS is relied upon by organisations of all sizes across virtually all industries. The reason for its popularity is the strong link to loyalty, growth and economics.
NPS is especially relevant to the social and community service sector, given the focus on person centred services and consumer directed care. In this environment, NPS can help with attracting people to your service as well as obtaining grants and funding. The webinar will also outline how NPS can contribute towards measuring outcomes, as well as creating customer experiences and marketing strategies to drive loyalty and growth. Attendees will also see how NPS can encourage strong employee engagement.
The webinar will be presented by Christopher Roberts, the Founder & Managing Director of Engaged Marketing. Christopher is a published customer experience thought leader with over 30 years experience in marketing and is an Industry Fellow at the University of Queensland. Engaged Marketing is a strategic consultancy that focusses on helping businesses grow by developing fresh customer, marketing, staff engagement, customer research and organisational strategies
NPS®, Net Promoter® and Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.